521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!
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Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) — Atlanta, GA
How to Create Email Campaigns That Drive Action and Build Relationships
Learn how to develop objectives and strategies for implementing email communication campaigns that involve email newsletters and promotional emails.
Deliverable is a 2-3 month email campaign.
How to Decipher Your Web Trends to Maximize Results
Learn how to develop, track, maintain, analyze and utilize the large volumes of data available and turn that into useful information you can use to manage and optimize your business.
Deliverable is to develop historical data, current benchmarks and an understanding of what to measure, why to measure it and what it means.
Developing Strategic and Creative Methodologies For Increasing Results
Learn how to increase your conversion rate one step at a time. You goals are for prospects to make purchases, or subscribe, or register, or make referrals. Each of these goals is a “macro-action,” and you can measure its conversion rate. Every one of your macro-actions is composed of a series of smaller micro-actions.
Deliverable is to develop an efficient conversion system matching your selling process to your prospect’s buying decisions by dealing with real examples from your website.
Development Doesn’t Have to be Rocket Science
Learn how to communicate effectively with web developers about what your requirements are. Did you know that of all software development projects are failures? Did you know that 80% of development costs are incurred after the initial project is delivered?
Deliverable is to take your project from concept to wireframe, to storyboard to final prototype independent of what technology your company uses by effectively creating a prototype of an application you want to have developed.
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Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.
Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.
Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:
You’ll walk away with loads of practical, actionable tactics and tips. For example:
This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.
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If you’re operating a website or conducting internet-based business, what you don’t know may hurt you. Dangers abound: your contractors could infringe on others’ copyrights and trademarks; others could infringe on yours; you could be held liable for mistakes or omissions on your website; your legal contracts with your online customers could be deemed unenforceable; and your visitors’ behaviour on your site could land you with a libel or slander lawsuit.
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Sales & Marketing Executives International webinars — online
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Sales & Marketing Executives International - Wellington Chapter — Wellington, NZ
So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.
From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.
If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!
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Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.
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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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